Principles of Marketing for a Digital Age
Build Modern Marketing Strategies Using Consumer Insights Data Analytics and Digital Channels
Created by Sage Publishing Limited, Tracy L. Tuten
Explore how modern marketing works by connecting classic principles with digital strategies. Gain practical skills in understanding consumers, using analytics, and creating value through products, pricing, and promotion. Learn to build effective marketing strategies that drive growth in today's digital world.
Sage Publishing | May 2026 | 496 min
What You Will Learn
You'll start by exploring the basics of marketing and consumer behavior, then move into practical tools like segmentation and research. As you progress, you'll use real-world examples and data analytics to connect theory with hands-on strategy. By the end, you'll know how to adapt and measure marketing efforts for lasting success.
Key Features
- Analyze consumer behavior to make smarter marketing decisions
- Apply data-driven techniques to create effective marketing strategies
- Design product, pricing, and promotion plans that deliver real value
Target Audience
Perfect for students, early-career professionals, or anyone interested in marketing. If you have a basic understanding of business and want to learn how to apply marketing principles in a digital setting, you'll find this course approachable and rewarding. No advanced technical skills are needed, just a willingness to learn and think analytically.
