Consumer Culture Theory
Exploring the Complex Relationships Between Identity, Consumption, and Society
Created by Sage Publishing Limited, David Crockett, Eric J. Arnould and 2 more
Explore how everyday choices shape who we are and how we connect with others. Dive into the ways consumption, identity, and society influence each other, from personal tastes to broader cultural trends. Gain new perspectives on the forces that drive our decisions as consumers.
Sage Publishing | May 2026 | 392 min
What You Will Learn
You will build your understanding through real-world examples and critical analysis of consumer behavior. By connecting theory to practical situations, you will see how identity, emotion, and culture all play a role in shaping consumption. Each topic encourages you to reflect on your own experiences and assumptions.
Key Features
- Discover how identity and social forces shape consumer choices and behaviors
- Analyze emotional and cultural influences on what and why people buy
- Examine social class, gender, and resistance within consumer culture
Target Audience
Perfect for beginners interested in sociology, marketing, or cultural studies. If you want to understand how identity, society, and culture intersect with consumption, you will find practical insights here. No prior experience is needed-just curiosity about why people buy and how it shapes our world.
