Marketing Planning & Strategy
A Practical Introduction to Crafting Effective Marketing Plans and Strategies
Created by Sage Publishing Limited, John Dawes
Explore the essentials of marketing planning and strategy with a focus on practical tools and real-world applications. Learn how to analyze your market, build effective strategies, and make confident decisions using proven frameworks. Gain insights from real case studies to help you craft plans that deliver results.
Sage Publishing | May 2026 | 296 min
What You Will Learn
You will move step by step through the marketing planning process, starting with foundational concepts and progressing to advanced strategies. Real case studies and practical exercises help you apply what you learn, so you can confidently create and adapt marketing plans for different business scenarios.
Key Features
- Learn to perform thorough internal and external market analyses with confidence
- Build actionable SWOT analyses to identify opportunities and guide decisions
- Design and adapt strategic marketing plans using proven frameworks and models
Target Audience
Perfect for marketing professionals, business owners, or students with a basic understanding of marketing concepts. If you want to strengthen your planning skills and create strategies that work in real business situations, you will find practical value and actionable insights throughout your learning experience.
