Digital Media Economics
A Critical Introduction
Created by Sage Publishing Limited, Brett Caraway
Explore how digital technologies are transforming the media industry and reshaping economic models. You'll look at the impact of platforms like YouTube, Instagram, and Netflix, and see how advertising, user-generated content, and social networks drive new business strategies.
Sage Publishing | May 2026 | 304 min
What You Will Learn
You'll start by building a foundation in economic theory, then move into real-world applications within digital media. Through practical examples and case studies, you'll see how economic principles play out on major platforms, helping you connect theory with current digital trends.
Key Features
- Gain a clear understanding of economic models in digital media environments
- Learn how social networks and streaming platforms influence market dynamics
- Apply real-world case studies to connect theory with digital industry trends
Target Audience
Perfect for students, early-career professionals, or anyone curious about how economics shapes digital media. If you have a basic grasp of economics or media studies and want to understand the forces driving digital platforms, you'll find practical insights and clear explanations here.
