Tracy L. Tuten

Sage Publishing Expert

Tracy L. Tuten

Tracy L. Tuten is a Professor of Marketing specializing in social media and digital marketing. Her research appears in leading academic journals, and she is a two-time Fulbright Scholar recognized for her contributions to marketing education.

LinkedIn
Categories
Marketing, Design & Creative, Marketing Strategy, Brand & Communications, Digital Marketing Foundations, Social Media & Influencer Marketing, Social Media Marketing Strategy

2 Courses by Tracy L. Tuten

Cover image for Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age

Build Modern Marketing Strategies Using Consumer Insights Data Analytics and Digital Channels

Explore how modern marketing works by connecting classic principles with digital strategies. Gain practical skills in understanding consumers, using analytics, and creating value through products, pricing, and promotion. Learn to build effective marketing strategies that drive growth in today's digital world.

Sage Publishing | 2026 | 496 min

Cover image for The Sage Handbook of Social Media Marketing

The Sage Handbook of Social Media Marketing

A comprehensive guide to strategies, tools, and ethical considerations in social media marketing

Explore the world of social media marketing by learning key strategies, research methods, and ethical considerations. Gain practical insights into consumer behavior, influencer tactics, and how different platforms shape marketing outcomes. Build a strong foundation for navigating the evolving digital landscape.

Sage Publishing | 2026 | 552 min