Fashion & Luxury Marketing
Exploring Key Strategies and Trends in Fashion and Luxury Marketing
Created by Sage Publishing Limited, Mona Mrad, Michael R. Solomon
Explore the fast-paced world of fashion and luxury marketing, from branding and pricing to consumer behavior and digital transformation. Understand how top brands adapt to changing markets and new trends like sustainability and inclusivity. Gain practical insights that help you navigate the evolving industry landscape.
Sage Publishing | May 2026 | 408 min
What You Will Learn
You will build your skills by examining real-world examples, industry trends, and proven marketing frameworks. Each topic is broken down into practical concepts, helping you connect theory to current industry practices. By exploring both foundational ideas and emerging trends, you'll develop a toolkit for effective marketing in fashion and luxury.
Key Features
- Master branding, pricing, and retail strategies unique to fashion and luxury
- Analyze how digital trends and sustainability shape modern marketing approaches
- Understand consumer motivations and how to connect with diverse audiences
Target Audience
Designed for professionals and students with a basic understanding of marketing, this course is perfect if you want to deepen your expertise in fashion and luxury. Whether you work in brand management, digital marketing, or are looking to enter the industry, you'll gain actionable knowledge to advance your career and adapt to market changes.
