Brand Management
Co-creating Meaningful brands
Created by Sage Publishing Limited, Michael Beverland
Explore the art and science of building brands that truly connect with people. Discover how to co-create brand meaning, measure brand equity, and adapt your strategies to thrive in a fast-changing marketplace. Gain practical skills to help your brand stand out and stay relevant.
Sage Publishing | May 2026 | 432 min
What You Will Learn
You will work through real-world examples and actionable strategies that make branding concepts easy to apply. Each section focuses on practical steps for building brand meaning, measuring success, and handling challenges like globalization and crisis management. By applying these methods, you will gain confidence in shaping and sustaining impactful brands.
Key Features
- Learn to co-create brand meaning that resonates with your audience
- Master techniques for measuring and tracking brand equity effectively
- Develop strategies to build, grow, and sustain brands in global markets
Target Audience
Perfect for marketing professionals, brand managers, and business owners who already understand the basics of branding. If you want to deepen your skills in brand equity, co-creation, and handling global branding challenges, you will find practical guidance to help you adapt and succeed in diverse markets.
