The New Rules of Marketing & PR
Transform Your Strategy with the Latest in Digital Marketing and Public Relations
Created by Wiley and Sons, David Meerman Scott
Discover how digital tools and social media have reshaped marketing and PR. Explore ways to connect directly with your audience, create buyer-focused strategies, and make your marketing efforts more effective in a fast-changing digital environment.
Wiley | Apr 2026 | 480 min
What You Will Learn
You will explore practical strategies for reaching your audience using digital channels and social media. Through real-world examples and actionable steps, you'll learn how to create content that resonates, use AI to enhance your efforts, and adapt to the latest trends in marketing and PR.
Key Features
- Build buyer-centric strategies using digital and social media tools
- Create engaging, valuable content that attracts and retains your audience
- Leverage AI and real-time tactics to optimize marketing and PR results
Target Audience
Designed for marketing professionals, PR specialists, and business owners who want to stay current with digital trends. If you already understand traditional marketing and are ready to update your skills for the digital age, you'll find clear guidance and practical tools to help you succeed.
