David Meerman Scott

Wiley Expert

David Meerman Scott

David Meerman Scott is the marketing strategist whose book The New Rules of Marketing and PR (Wiley) has sold over 400,000 copies in 29 languages and is used as a text in universities worldwide, one of a dozen books he has written including the Wall Street Journal bestseller Fanocracy. He advises companies and organisations on real-time marketing and building fan cultures, and is one of the most booked marketing speakers in the world.

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Tech Powered Professional, Content, Email Marketing and Automation

1 Course by David Meerman Scott

Cover image for The New Rules of Marketing & PR

The New Rules of Marketing & PR

Transform Your Strategy with the Latest in Digital Marketing and Public Relations

Discover how digital tools and social media have reshaped marketing and PR. Explore ways to connect directly with your audience, create buyer-focused strategies, and make your marketing efforts more effective in a fast-changing digital environment.

Wiley | 2026 | 480 min