The Athlete's NIL Playbook
The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness
Created by Wiley and Sons, Kristi Dosh
Gain the knowledge and tools you need to take control of your name, image, and likeness as an athlete. Explore how to build a personal brand, navigate NIL rules, and secure profitable opportunities. Learn to protect your interests and set yourself up for long-term success in the evolving NIL landscape.
Wiley | Dec 2025 | 288 min
What You Will Learn
You will start by learning the basics of NIL regulations and what they mean for athletes at different levels. Step by step, you will discover how to build your brand, grow your online presence, and create a marketing strategy. Practical guidance on negotiating deals and protecting your rights will help you make smart decisions throughout your athletic career.
Key Features
- Understand NIL rules and how to use them to your advantage as an athlete
- Develop a personal brand that attracts sponsorships and business opportunities
- Learn to protect your intellectual property and negotiate contracts with confidence
Target Audience
Perfect for college and high school athletes who want to profit from their name, image, and likeness. If you are interested in personal branding, marketing, or understanding NIL contracts, you will find actionable advice here. No advanced legal or marketing knowledge is needed-just a drive to take charge of your athletic future.
