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How to Rethink Marketing for Tech Products
Created by Wiley and Sons, Martina Lauchengco
Explore the essentials of product marketing for tech companies, from foundational concepts to advanced strategies. Learn how to position products, refine messaging, and drive growth in competitive markets with actionable techniques and real-world insights.
Wiley | Sep 2025 | 288 min
What You Will Learn
You will build your expertise step by step, starting with core marketing principles and moving into advanced topics like brand strategy and agile practices. Through real-world examples and actionable frameworks, you will learn how to connect products to markets, collaborate across teams, and lead successful go-to-market efforts.
Key Features
- Master practical strategies for positioning and messaging tech products
- Gain insights into building and leading effective product marketing teams
- Learn to measure and improve go-to-market performance with proven tools
Target Audience
Ideal for tech product marketers and aspiring professionals with a basic understanding of marketing. If you want to sharpen your skills, lead teams, or drive product growth in startups or established tech companies, you will find practical guidance and strategies to elevate your impact.
