Marketing Strategy & Management
Mastering Marketing in the Modern Business World
Created by Sage Publishing Limited, Diane M. Phillips
Explore the essentials of marketing strategy and management, focusing on practical approaches to brand growth and competitive positioning. Learn how to align marketing plans with business goals and understand what drives consumer decisions in today's fast-changing market.
Sage Publishing | May 2026 | 544 min
What You Will Learn
You will gain hands-on experience by working through real-world scenarios and case studies. Each topic is broken down into clear steps, making it easy to apply new concepts directly to your own marketing projects. Practical examples and actionable tactics help reinforce your understanding.
Key Features
- Build marketing plans that support business growth and organizational goals
- Analyze consumer behavior to make informed marketing decisions
- Develop pricing and promotional strategies that increase brand visibility
Target Audience
Ideal for early-career marketers, business students, and professionals looking to strengthen their marketing skills. If you want to create effective marketing strategies or move into a leadership role, you will benefit from the practical focus and actionable guidance provided. Some basic marketing knowledge is helpful but not required.
