Consumer Psychology
LENGTH: NA
Created by Sage Publishing Limited, Hazel Huang
Explore the key psychological factors that drive consumer choices, from memory and motivation to social influences. Gain practical insights into how emotions and environment shape buying decisions, and discover ways to apply these findings in real business contexts.
Sage Publishing | May 2026 | 376 min
What You Will Learn
You will build a strong foundation in consumer psychology by examining real-world case studies and exploring psychological theories. As you progress, you will connect these concepts to practical marketing strategies, learning how to analyze consumer behavior and apply insights to improve business outcomes.
Key Features
- Learn how memory, motivation, and emotion influence consumer decisions
- Discover the impact of social identity and environment on purchasing behavior
- Apply research methods to analyze and predict consumer responses in real-world scenarios
Target Audience
Designed for marketers, business professionals, and students with a basic understanding of psychology or marketing. If you want to better understand what drives consumer choices and use that knowledge to improve engagement and strategy, you will find this content valuable and actionable.
