Industrial Marketing
Understanding Industrial Markets, Supply Chains, and Strategic Marketing Approaches
Created by Sage Publishing Limited, George J. Siomkos, Dimitris Folinas and 3 more
Explore the essentials of industrial marketing, from understanding how supply chains work to mastering pricing strategies and buyer behavior. Learn how technology is changing B2B marketing and gain practical skills to tackle real-world challenges in industrial markets.
Sage Publishing | May 2026 | 400 min
What You Will Learn
You will build your expertise by exploring real-world scenarios and practical examples that show how supply chains, pricing, and technology affect industrial marketing. Each topic is broken down into clear, actionable steps to help you apply what you learn directly to your work or studies.
Key Features
- Analyze supply chain management and its impact on industrial markets
- Develop effective pricing and distribution strategies for B2B products
- Adapt marketing approaches to leverage new technologies in industrial settings
Target Audience
Perfect for marketing professionals, business students, or practitioners who already understand basic marketing and want to specialize in industrial markets. If you are looking to advance your skills in B2B marketing, supply chain management, or adapt to new technologies in the industrial sector, this course is a great fit.
