Music Management, Marketing and PR
Insights into Music Management, Marketing, PR, and Artist Development
Created by Sage Publishing Limited, Chris Anderton, Johnny Hopkins and 1 more
Explore the world of music management, marketing, and PR with a focus on real industry practices. Learn how to build strong teams, develop artists, and create effective marketing and branding strategies. Gain practical insights into public relations, sponsorship, and the business side of live music events.
Sage Publishing | May 2026 | 240 min
What You Will Learn
You will move from understanding team structures and artist development to mastering marketing models and PR campaigns. Practical examples and real-world strategies help you apply concepts to online platforms, live events, and music releases. Each topic is designed to build your confidence in navigating the music business.
Key Features
- Build and manage artist teams for long-term success in the music industry
- Apply proven marketing and PR techniques to boost artist visibility and growth
- Understand branding, sponsorship, and revenue streams for live music events
Target Audience
Designed for aspiring and current music managers, marketers, and publicists who want to deepen their skills. If you have a basic understanding of business or music and want to learn how to manage artists, run marketing campaigns, and handle PR in a fast-changing industry, this content is for you.
