George J. Siomkos

Sage Publishing Expert

George J. Siomkos

George J. Siomkos is a professor of marketing at the Athens University of Economics and Business with extensive academic leadership experience. His research focuses on consumer behavior, services marketing, and crisis management.

LinkedIn
Categories
Marketing, Design & Creative, Marketing Strategy, Brand & Communications, Marketing Strategy & Planning

1 Course by George J. Siomkos

Cover image for Industrial Marketing

Industrial Marketing

Understanding Industrial Markets, Supply Chains, and Strategic Marketing Approaches

Explore the essentials of industrial marketing, from understanding how supply chains work to mastering pricing strategies and buyer behavior. Learn how technology is changing B2B marketing and gain practical skills to tackle real-world challenges in industrial markets.

Sage Publishing | 2026 | 400 min