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Customer Success

How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

WSNMLM+1

Created by Wiley and Sons, Nick Mehta, Lincoln Murphy and 1 more

Explore proven strategies to help your company reduce customer churn and increase recurring revenue. You will discover practical frameworks and actionable tactics that set customer success apart from traditional support or account management. Gain insights into building a proactive, company-wide approach to customer retention and growth.

Wiley | Mar 2026 | 256 min

What You Will Learn

You will work through real-world frameworks and practical examples that show how to align teams and processes around customer success. By applying the ten laws and using clear metrics, you will gain hands-on experience in building strategies that work for both emerging and established teams.

Key Features

  • Learn to measure and monitor customer health for better retention
  • Apply proven laws and frameworks to reduce churn and boost recurring revenue
  • Use scalable systems and metrics to drive customer success across your organization

Target Audience

Designed for professionals in customer-facing roles, especially those working in B2B environments. If you have a basic understanding of SaaS or subscription models and want to improve customer loyalty and retention, you will find actionable guidance here. No advanced technical skills are needed, but experience with customer management is helpful.

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