Sales Enablement
A Master Framework to Engage, Equip, and Empower A World-Class Sales Force
Created by Byron Matthews, Tamara Schenk
Learn how to build a sales enablement program that connects strategy, customer insights, content, training, and measurement. Discover a structured framework that helps sales teams prepare, communicate, and execute more effectively. Move beyond scattered support to create a coordinated, high-impact enablement function.
Wiley | Sep 2026 | 256 min
What You Will Learn
You will start by exploring the science behind effective selling and the essentials of sales enablement. Step by step, you will learn to map enablement activities to customer journeys, develop charters, and deliver practical services like content, training, and coaching. Later sections focus on collaboration, technology, operations, and measuring results to ensure lasting business impact.
Key Features
- Build a framework that links customer paths, enablement charters, and core services
- Design and deliver content, training, and coaching that drive consistent sales execution
- Measure enablement impact and scale operations using proven metrics and maturity models
Target Audience
Ideal for sales enablement leaders, sales managers, revenue operations professionals, and anyone responsible for improving sales force performance. If you are building or refining enablement functions-covering content, coaching, technology, or measurement-this course will help you create a more disciplined and effective sales organization.
