John Dawes

Sage Publishing Expert

John Dawes

John Dawes is a Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute. His research focuses on buyer behavior, brand metrics, and pricing, with work published in leading marketing journals and projects for global firms.

LinkedIn
Categories
Marketing, Design & Creative, Marketing Strategy, Brand & Communications, Marketing Strategy & Planning

1 Course by John Dawes

Cover image for Marketing Planning & Strategy

Marketing Planning & Strategy

A Practical Introduction to Crafting Effective Marketing Plans and Strategies

Explore the essentials of marketing planning and strategy with a focus on practical tools and real-world applications. Learn how to analyze your market, build effective strategies, and make confident decisions using proven frameworks. Gain insights from real case studies to help you craft plans that deliver results.

Sage Publishing | 2026 | 296 min