Pricing Strategies
Harvesting Product Value
Created by Sage Publishing Limited, Robert M. Schindler
Explore how to set and adjust prices using practical tools like breakeven analysis, price elasticity, and segmentation. Understand the impact of pricing on customer behavior and business profitability, and learn to make informed decisions using both data and economic theory.
Sage Publishing | May 2026 | 424 min
What You Will Learn
You will build your skills step by step, starting with the basics of pricing within the marketing mix and moving into practical tools for setting prices. As you progress, you will use real-world data and economic models to analyze and modify prices, finishing with advanced strategies like segmentation and flexible pricing.
Key Features
- Apply breakeven analysis and price elasticity to set and adjust prices confidently
- Use segmentation and flexible pricing models to target different customer groups
- Analyze competitive and economic factors to optimize pricing for profitability
Target Audience
Designed for marketing professionals, business strategists, and anyone involved in pricing products or services. If you have a basic understanding of business and marketing, you will benefit from learning how to use data-driven methods and economic models to optimize pricing decisions.
