
How to Measure Anything
Finding the Value of Intangibles in Business
Created by Wiley and Sons, Douglas W. Hubbard
Discover practical ways to measure what seems immeasurable in business and beyond. You'll learn how to define measurement problems, apply statistical methods, and use real-world data to make smarter decisions. Explore proven techniques that help turn uncertainty into actionable insight.
Wiley | Apr 2026 | 432 min
What You Will Learn
You'll start by learning how to break down complex problems into measurable parts. Through hands-on examples and step-by-step guidance, you'll practice using statistical tools like calibration and Monte Carlo simulations. Each topic is reinforced with real-world scenarios to help you build confidence and see immediate results.
Key Features
- Identify and define measurement problems to clarify decision-making
- Use calibration and simulations to improve estimates and manage risk
- Apply measurement strategies to real business and economic scenarios
Target Audience
Perfect for professionals in business, economics, or risk management who want to make better decisions with data. If you're new to measurement or want to strengthen your analytical skills, you'll find clear explanations and practical techniques. No advanced math is required, just a willingness to learn and apply new ideas.





