Douglas W. Hubbard

Wiley Expert

Douglas W. Hubbard

Douglas W. Hubbard is the founder of Hubbard Decision Research and the inventor of Applied Information Economics, a method for quantifying decisions that seem immeasurable. His book How to Measure Anything has sold over 100,000 copies across 3 editions and its cybersecurity edition, How to Measure Anything in Cybersecurity Risk, has become a standard text for quantitative cyber risk, with his methods applied across Fortune 500 firms, government and the military.

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Business & Professional Development, Operations, Supply Chain & Process Improvement, Data Literacy & Business Analytics, Technology & Engineering, Cybersecurity, Security Compliance & Governance

2 Courses by Douglas W. Hubbard

Cover image for How to Measure Anything

How to Measure Anything

Finding the Value of Intangibles in Business

Discover practical ways to measure what seems immeasurable in business and beyond. You'll learn how to define measurement problems, apply statistical methods, and use real-world data to make smarter decisions. Explore proven techniques that help turn uncertainty into actionable insight.

Wiley | 2026 | 432 min

Cover image for How to Measure Anything in Cybersecurity Risk

How to Measure Anything in Cybersecurity Risk

Master the Art of Cybersecurity Risk Management Using Metrics, Measurement, and Bayes

Explore a practical, data-driven approach to cybersecurity risk management. Learn how to break down complex security risks, apply advanced measurement techniques, and use Bayesian methods to make more informed decisions. Build confidence in your ability to create measurable, evidence-based security strategies.

Wiley | 2026 | 368 min