Big Data MBA
Driving Business Strategies with Data Science
Created by Bill Schmarzo
Explore how to turn big data into real business value by connecting analytics to decisions and strategy. Learn to think like a data scientist while staying focused on measurable outcomes and organizational impact. Gain practical skills for framing, prioritizing, and monetizing data initiatives.
Wiley | Sep 2026 | 320 min
What You Will Learn
You will move step by step from understanding business mandates for big data to applying maturity models and strategy documents. Each section builds practical skills, from stakeholder alignment and user experience to core data science concepts and monetization. Real-world examples and frameworks help you bridge technical and business perspectives.
Key Features
- Frame analytics projects to align with business goals and measurable outcomes
- Translate data science concepts into clear strategies for stakeholders and teams
- Identify and develop opportunities for data monetization and organizational support
Target Audience
This course is ideal for business professionals, managers, analysts, and data leaders who want to connect data science with business strategy. If you are looking to drive better decisions, create value from data, and build organizational support for analytics, you will find actionable guidance at an intermediate level.
