Customer Relationship Management
Strategies for Enhancing Customer Engagement and Business Success in Global Markets
Created by Sage Publishing Limited, Dr. Samit Chakravorti
Explore practical strategies for managing customer relationships in global markets. You will learn how to analyze consumer behavior, segment international markets, and apply CRM techniques that drive business success. Gain the skills to strengthen stakeholder relationships and improve CRM outcomes.
Sage Publishing | May 2026 | 304 min
What You Will Learn
You will start by building a strong foundation in CRM concepts, then move on to applying these ideas in real-world scenarios. Through practical examples and actionable strategies, you will learn how to plan, implement, and improve CRM processes for diverse markets. Emphasis is placed on using cultural intelligence to manage relationships globally.
Key Features
- Apply global market segmentation and analyze consumer behavior for targeted CRM
- Implement analytical, strategic, and operational CRM to boost business performance
- Strengthen stakeholder relationships using cultural intelligence in international settings
Target Audience
Ideal for business professionals, CRM specialists, and leaders aiming to enhance customer engagement in international markets. If you have a basic understanding of business management and want to apply CRM strategies in global or SME settings, you will benefit from these actionable insights and techniques.
