Martina Lauchengco

Wiley Expert

Martina Lauchengco

Martina Lauchengco is a partner at Silicon Valley Product Group and the author of Loved: How to Rethink Marketing for Tech Products (Wiley), built on a career leading product marketing for some of the most used software in history, including Microsoft Office and Netscape Navigator. She teaches at UC Berkeley's engineering school and coaches marketing and product leaders worldwide.

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Categories
Tech Powered Professional, Product Strategy, Best Practices and Business Model Innovation

1 Course by Martina Lauchengco

Cover image for Loved

Loved

How to Rethink Marketing for Tech Products

Explore the essentials of product marketing for tech companies, from foundational concepts to advanced strategies. Learn how to position products, refine messaging, and drive growth in competitive markets with actionable techniques and real-world insights.

Wiley | 2025 | 288 min