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The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

WSMR

Created by Wiley and Sons, Mark Roberge

Discover a proven approach to building and scaling a high-performing sales team using data, technology, and inbound selling. Learn how to recruit top talent, design effective training, and align sales and marketing for better results. Gain practical strategies to drive growth in a competitive market.

Wiley | Apr 2026 | 224 min

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LevelIntermediate
CategoriesTech Powered Professional, Product Strategy, Best Practices and Business Model Innovation

What You Will Learn

You will explore real-world strategies for recruiting, training, and managing sales teams. Step-by-step guidance helps you design metrics-driven coaching, create motivating compensation plans, and align sales with marketing. Practical examples and actionable insights make it easy to apply these methods to your own organization.

Key Features

  • Learn how to identify and hire top-performing sales talent with confidence
  • Build predictable training and coaching systems to boost team performance
  • Use technology and data to streamline lead generation and accelerate sales growth

Target Audience

Perfect for sales leaders, managers, and entrepreneurs ready to optimize their sales process and drive growth. Also valuable for HR professionals involved in recruiting and training sales teams. If you have a basic understanding of sales operations and want to scale your results, you will find clear, actionable tools to help you succeed.

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