Deep Selling
How to Engage Buyers and Drive Growth in the Age of AI
Created by Wiley and Sons, Graham Hawkins, Mark Micallef
Discover how digitalization and AI are changing the sales landscape and learn practical ways to adapt. Explore a structured approach for building trust with buyers and creating a high-performing sales culture that thrives in today's fast-paced market.
Wiley | Nov 2025 | 336 min
What You Will Learn
You will work through real-world scenarios and practical frameworks that show how to assess your current sales practices, implement AI-powered tools, and shift your team's mindset. By focusing on buyer needs and using data-driven strategies, you will gain actionable steps to transform your sales approach and drive sustainable growth.
Key Features
- Uncover how to audit and improve your current sales strategies for better results
- Learn to use AI-driven insights and digital tools to connect with empowered buyers
- Build a resilient sales culture focused on trust, performance, and measurable growth
Target Audience
Perfect for sales leaders, executives, consultants, and business professionals who want to stay ahead in a digital-first world. If you already understand basic sales frameworks and want to align your team with modern buyer expectations and AI-driven strategies, this course will help you reach your goals.
