The LinkedIn Edge

New Sales Strategies for Unleashing the Power of LinkedIn + AI to Cold Call Less and Sell More

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Created by Wiley and Sons, Brynne Tillman, Jeb Blount

Discover how to use LinkedIn and AI to modernize your sales approach and move beyond cold calling. Learn to build strong networks, craft effective outreach, and boost your credibility for long-term sales growth.

Wiley | Apr 2026 | 336 min

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LevelIntermediate

CategoriesTech Powered Professional, Content, Email Marketing and Automation

1The Pipe Is Life
2Targeting Your ICP
3Build Prospecting Lists Fast
4Building Lists from LinkedIn Engagement Signals
5Job Transition Trigger Events
6Leveraging LinkedIn Search for List Building
7Prospecting Sequences
8Integrating Soft LinkedIn Touches and Tags into Your Prospecting Sequence
9Using InMail in Your Prospecting Sequence
10Integrating LinkedIn Direct Messaging into Your Prospecting Sequence
11Crafting Prospecting Messages That Break Through the Noise
12Familiarity
13A Slow, Deliberate Prospecting Journey
14The Law of Cumulative Impact
15Develop a Slow Prospecting Plan and Metrics
16Managing Your LinkedIn Inbox
17The BTN Method
18Your Network Edge
19The Seven People You Need in Your Network
20Optimizing and Refining Your Existing LinkedIn Network
21Always Be Connecting
22Sending Effective Connection Requests
23Avoid the Bait-and-Switch Connection Request
24Rules and Best Practices for Accepting Connection Requests
25Nurture Your Network
26Multi-threading
27Making the Shift from Cold Calls to Warm Introductions
28Social Proximity and the Best Path In
29If You Are Not a Brand, You Are a Commodity
30Personal Brand Audit
31The LinkedIn Profile Makeover
32The Middle Hooks
33Credentials and Credibility
34Authority in the Age of Transparency
35Socially Surrounding Targeted Prospects with the Five S Framework
36Streaming: Creating and Posting Original Content That Builds Your Authority
37Sharing: Building Authority Through Content Curation
38Stop the Scroll: Creative Inspiration for Content That Connects
39Search and the LinkedIn Algorithm
40Showing Up in Comments and Conversation

What You Will Learn

You will explore practical strategies for using LinkedIn features and AI to find and engage prospects. By practicing both fast and steady prospecting methods, you will learn how to build and nurture a valuable network. The focus is on real-world techniques that help you stand out and generate more quality leads.

Key Features

Quickly identify and connect with high-quality leads using LinkedIn tools and data
Develop a strong personal brand to increase visibility and build trust with prospects
Create personalized outreach messages that lead to warmer introductions and better results

Target Audience

This content is ideal for sales professionals, business development leaders, and entrepreneurs who want to improve their lead generation and relationship-building skills on LinkedIn. If you already understand basic sales and LinkedIn concepts and want to move away from cold calling, you will find actionable strategies to help you reach your goals.

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