Analytics the Right Way
A Business Leader's Guide to Putting Data to Productive Use
Created by Wiley and Sons, Tim Wilson, Joe Sutherland
Learn how to turn data into real business value by focusing on decision-making, performance measurement, and effective communication. Discover practical ways to use analytics for more than just reporting and start driving meaningful results in your organization.
Wiley | Apr 2026 | 256 min
What You Will Learn
You will build your skills by exploring real-world scenarios, applying structured frameworks, and practicing critical thinking with data. Each topic is designed to help you connect analytics with business outcomes, so you can confidently interpret evidence and avoid common pitfalls as you move from analysis to action.
Key Features
- Master frameworks for making confident, data-driven business decisions
- Define and validate KPIs that align with real operational goals
- Bridge the gap between technical data work and business strategy
Target Audience
Perfect for business leaders, product managers, and analysts who want to use data more strategically. If you already understand basic business operations and data concepts, you'll find clear guidance on applying analytics to real decisions. No advanced math or coding is needed-just a willingness to think critically and use data for better results.
