Mastering Marketing Data Science
A Comprehensive Guide for Today's Marketers
Created by Iain Brown
Explore how data science transforms marketing by helping you analyze campaigns, predict customer behavior, and make smarter decisions. Move beyond basic analytics to master techniques that drive real business results. Gain confidence in connecting marketing questions with the right analytical tools.
Wiley | Sep 2026 | 432 min
What You Will Learn
You will start by learning foundational concepts and gradually move into advanced topics using real-world marketing scenarios. Each section builds on the last, guiding you through hands-on exercises and practical examples. By connecting theory to practice, you will see how data science directly supports better marketing decisions.
Key Features
- Learn to prepare, visualize, and analyze marketing data for actionable insights
- Apply predictive models, A/B testing, and segmentation to real marketing challenges
- Understand attribution, customer journeys, and ethical data use in modern campaigns
Target Audience
This course is ideal for marketers, analysts, and business professionals with a basic grasp of analytics who want to deepen their data science skills. If you are looking to apply machine learning, experimentation, and AI to marketing problems and make evidence-based decisions, you will find clear guidance and practical tools here.
