Applied Marketing Analytics Using R
Harnessing R for Data-Driven Marketing Strategies and Insights
Created by Sage Publishing Limited, Raoul Kübler, Gokhan Yildirim
Discover how to use R to tackle real-world marketing challenges and make smarter, data-driven decisions. You will explore practical analytics techniques like customer segmentation, churn prediction, and demand forecasting, all tailored for marketing professionals and students.
Sage Publishing | May 2026 | 392 min
What You Will Learn
You will start by learning the basics of R and gradually move into hands-on projects that mirror real marketing scenarios. Each skill is built through practical exercises, from segmenting customers to forecasting demand, so you can see immediate results and apply your knowledge to real data.
Key Features
- Segment customers and analyze behavior to target marketing more effectively
- Predict customer churn and forecast demand using machine learning in R
- Apply marketing mix and attribution modeling to measure campaign impact
Target Audience
Perfect for marketing professionals, students, and analysts who know the basics of R and want to use analytics in their work. If you are looking to solve real marketing problems and improve campaign results with data-driven insights, this course will help you get there.
