Gokhan Yildirim

Sage Publishing Expert

Gokhan Yildirim

Dr. Gokhan Yildirim is an associate professor of marketing at Imperial College Business School. His research focuses on marketing effectiveness, consumer behavior, and resource allocation, using econometrics and machine learning.

LinkedIn
Categories
Marketing, Design & Creative, Marketing Analytics & Optimization, Marketing Analytics & Reporting, Rasa, R

1 Course by Gokhan Yildirim

Cover image for Applied Marketing Analytics Using R

Applied Marketing Analytics Using R

Harnessing R for Data-Driven Marketing Strategies and Insights

Discover how to use R to tackle real-world marketing challenges and make smarter, data-driven decisions. You will explore practical analytics techniques like customer segmentation, churn prediction, and demand forecasting, all tailored for marketing professionals and students.

Sage Publishing | 2026 | 392 min