Monetizing Innovation
The Essential Guide to Making Innovation Profitable
Created by Wiley and Sons, Georg Tacke, Madhavan Ramanujam
Explore practical strategies for turning innovation into profit by focusing on pricing, product design, and customer value. Learn how to avoid common pitfalls and discover proven methods used by top companies to successfully monetize new products.
Wiley | Apr 2026 | 256 min
What You Will Learn
You will work through real examples and actionable frameworks that show how to align product design and pricing with customer expectations. By analyzing success stories and practical rules, you will gain the confidence to create and implement effective monetization strategies for your own products.
Key Features
- Identify and avoid common innovation monetization mistakes for better outcomes
- Develop pricing strategies that match customer needs and market segments
- Apply real-world tactics for communicating value and boosting profitability
Target Audience
Perfect for entrepreneurs, product managers, and business leaders who want to make new products profitable. If you are involved in product development or innovation and want to improve your approach to pricing and value communication, you will find clear guidance and practical tools to help you reach your goals.
