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Georg Tacke

Wiley Expert

Georg Tacke

Dr. Georg Tacke is co-chief executive officer at a global strategy and marketing consultancy. He has extensive experience advising major international companies on pricing, product development, and market positioning.

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Categories
Business & Professional Development, Product Management, Product Strategy & Business Model Innovation

1 Course by Georg Tacke

Cover image for Monetizing Innovation

Monetizing Innovation

The Essential Guide to Making Innovation Profitable

Explore practical strategies for turning innovation into profit by focusing on pricing, product design, and customer value. Learn how to avoid common pitfalls and discover proven methods used by top companies to successfully monetize new products.

Wiley | 2026 | 256 min

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