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The Secrets of AI Value Creation

A Practical Guide to Business Value Creation with Artificial Intelligence from Strategy to Execution

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Created by Wiley and Sons, Michael Proksch, Wilhelm Bielert and 1 more

Explore how artificial intelligence can drive real business value, from strategy through execution. Learn to identify opportunities, manage risks, and design AI initiatives that align with your organization's goals. Gain practical frameworks and insights to successfully integrate AI across your enterprise.

Wiley | Sep 2025 | 416 min

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LevelIntermediate
CategoriesTech Powered Professional, Product Strategy, Best Practices and Business Model Innovation

What You Will Learn

You will progress from identifying strategic AI opportunities to tackling real-world challenges in data, trust, and implementation. Along the way, you will use practical frameworks and examples to design, evaluate, and operationalize AI solutions that fit your business context. By the end, you will know how to build scalable AI strategies and foster a culture that supports innovation.

Key Features

  • Spot high-impact AI opportunities and assess business value with proven frameworks
  • Navigate data readiness, risk management, and trust-building for successful AI adoption
  • Align technology, talent, and culture to scale AI initiatives and drive transformation

Target Audience

Designed for business leaders, innovation managers, and AI program leads who want to turn AI potential into measurable results. If you have a basic understanding of AI or business operations and are responsible for digital transformation, enterprise architecture, or data governance, you will find actionable strategies to align AI with your organization's core objectives.

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