Achieving Excellence in Fundraising
Research-driven strategies for ethical, inclusive, and effective nonprofit fundraising practice
Created by Wiley and Sons, Genevieve G. Shaker, Bill Stanczykiewicz and 2 more
Explore the essentials of ethical and effective nonprofit fundraising, grounded in research and real-world practice. Build a strong foundation in philanthropy, donor engagement, and strategic program development to support sustainable and inclusive fundraising.
Wiley | Mar 2026 | 576 min
What You Will Learn
You will start by exploring core concepts in philanthropy and ethical fundraising, then move into practical strategies for donor engagement and program design. Real-world examples and application exercises help you connect theory to practice, building confidence in your fundraising skills as you progress.
Key Features
- Develop a personal philosophy rooted in philanthropic values and ethics
- Design and evaluate fundraising programs tailored to diverse donor communities
- Strengthen donor relationships using proven stewardship and engagement strategies
Target Audience
Ideal for nonprofit professionals, aspiring fundraisers, and students interested in social impact. If you have a basic understanding of nonprofit work and want to apply ethical, research-informed strategies to fundraising, you will gain actionable skills and insights to advance your career or organization.
