Testing Business Ideas
A Field Guide for Rapid Experimentation
Created by Wiley and Sons, David J. Bland, Alexander Osterwalder
Explore practical ways to test and validate business ideas using proven Lean methods. Discover how to structure experiments, assess risks, and make smarter decisions based on real evidence. Build confidence in your ideas before investing time and resources.
Wiley | May 2026 | 368 min
What You Will Learn
You will start by understanding how to assemble the right team and use tools like the Business Model Canvas to map out your ideas. Step by step, you will learn to create hypotheses, design experiments, and interpret results. The process encourages a mindset of continuous testing and learning.
Key Features
- Learn to design experiments that reduce risk and reveal market insights
- Master the Business Model Canvas to clarify and test your business ideas
- Develop a repeatable process for evidence-based decision making
Target Audience
Perfect for entrepreneurs, business leaders, and startup teams with some background in business strategy. If you want to validate new ideas, reduce risk, and build a culture of experimentation, you will find actionable strategies and frameworks to apply right away.
