David J. Bland

Wiley Expert

David J. Bland

David J. Bland is a business model coach and CEO with experience advising global corporations and startups on product market fit. He specializes in lean startup, design thinking, and agility, and has a background in startup growth and acquisition.

LinkedIn
Categories
Business & Professional Development, Business Strategy & Entrepreneurship, Product Discovery & Customer Research

1 Course by David J. Bland

Cover image for Testing Business Ideas

Testing Business Ideas

A Field Guide for Rapid Experimentation

Explore practical ways to test and validate business ideas using proven Lean methods. Discover how to structure experiments, assess risks, and make smarter decisions based on real evidence. Build confidence in your ideas before investing time and resources.

Wiley | 2026 | 368 min