Alexander Osterwalder

Wiley Expert

Alexander Osterwalder

Alexander Osterwalder is the founder and CEO of Strategyzer and the inventor, with Yves Pigneur, of the Business Model Canvas, used by millions of practitioners at companies including Microsoft, Coca-Cola and Mastercard. Ranked in the top 5 of the Thinkers50 list of management thinkers worldwide and a visiting professor at IMD, his books include the international bestseller Business Model Generation, Value Proposition Design and The Invincible Company, all published with Wiley.

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Tech Powered Professional, Product Strategy, Best Practices and Business Model Innovation

1 Course by Alexander Osterwalder

Cover image for Testing Business Ideas

Testing Business Ideas

A Field Guide for Rapid Experimentation

Explore practical ways to test and validate business ideas using proven Lean methods. Discover how to structure experiments, assess risks, and make smarter decisions based on real evidence. Build confidence in your ideas before investing time and resources.

Wiley | 2026 | 368 min