Digital and Marketing Asset Management
The Real Story About DAM Technology and Practice
Created by Rosenfeld Media LLC, Theresa Regli
Explore how digital and marketing asset management shapes the way organizations handle brand and creative content. Learn to design systems that support both business goals and user needs, making your media operations more efficient and scalable.
Rosenfeld Media LLC | Sep 2025 | 248 min
What You Will Learn
You will start by learning the key roles DAM plays in modern organizations and then move into practical strategies for building, scaling, and optimizing these systems. Through real-world scenarios and clear frameworks, you will gain the confidence to select and manage DAM solutions that fit your team's needs.
Key Features
- Understand DAM's impact on marketing, brand, and creative workflows
- Evaluate and compare DAM tools for different business scenarios
- Apply practical strategies for system architecture, metadata, and governance
Target Audience
Ideal for marketing technologists, content strategists, creative operations leaders, and IT professionals who want to improve how digital assets are managed. If you are familiar with marketing or creative workflows and want to drive better results with scalable systems, this course will help you reach your goals.
