Strategic Content Design
Tools and Research Techniques for Better UX
Created by Rosenfeld Media LLC, Erica Jorgensen
Explore how to use research-driven methods to create content that truly improves user experience and drives business value. Learn to assess your current content, set clear goals, and turn insights into meaningful improvements that benefit both users and your organization.
Rosenfeld Media LLC | Sep 2025 | 320 min
What You Will Learn
You will start by identifying what makes content effective, then move on to planning and conducting research using both qualitative and quantitative techniques. As you progress, you'll learn how to analyze results, communicate findings, and use insights to shape better content and stronger cross-team collaboration.
Key Features
- Apply flexible research methods that fit your team's real-world workflow
- Connect content insights directly to business goals and measurable outcomes
- Share research findings in ways that boost visibility and influence across teams
Target Audience
Ideal for content designers, UX writers, strategists, and managers ready to elevate their team's impact through research. Also great for UX, product, and engineering leaders who want to make content a more strategic part of their design and delivery process. A working knowledge of content design or UX is recommended.
