The Jobs To Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
Created by Rosenfeld Media LLC, Jim Kalbach
Discover how to use Jobs to Be Done as a practical framework for aligning your team and strategy around what customers truly need. Learn to move beyond traditional approaches and adopt a research-driven mindset that connects innovation with real-world results.
Rosenfeld Media LLC | Sep 2025 | 320 min
What You Will Learn
You will explore actionable JTBD techniques that guide you from understanding customer motivations to designing and delivering solutions that matter. Through practical examples and step-by-step plays, you will see how to apply these concepts in your own projects and collaborate more effectively with your team.
Key Features
- Learn to map customer jobs and uncover high-impact opportunities for innovation
- Develop value propositions that resonate by focusing on actual customer needs
- Integrate JTBD with agile and design thinking for better team alignment and outcomes
Target Audience
Ideal for product managers, UX professionals, strategists, and team leaders who want to focus their work on real customer goals. If you are looking to align your team, drive innovation, and create lasting value-regardless of your prior JTBD experience-this course is designed for you.
