Eye Tracking the User Experience
A Practical Guide to Conducting and Analyzing Eye Tracking Studies for UX Research
Created by Rosenfeld Media LLC, Aga Bojko
Discover how to use eye tracking to uncover deeper insights in user experience research. Learn practical strategies for designing, running, and analyzing eye tracking studies that add real value to your UX projects. Gain the confidence to interpret gaze data and apply it responsibly in your workflow.
Rosenfeld Media LLC | Sep 2025 | 234 min
What You Will Learn
You will explore the essentials of eye tracking, from choosing equipment to creating effective study tasks. Step-by-step guidance will help you set up studies, collect clean data, and apply analysis techniques. By practicing integration with other research methods, you will develop the skills to draw meaningful conclusions from visual attention patterns.
Key Features
- Design and conduct UX eye tracking studies with clear, actionable steps
- Analyze gaze data using both qualitative and quantitative methods
- Integrate eye tracking with usability testing for richer research insights
Target Audience
Perfect for UX researchers and usability professionals with some experience in user testing who want to add eye tracking to their toolkit. If you are looking to deepen your research skills and gain practical know-how for running eye tracking studies, this guide is designed for you.
