Design for Impact
Your Guide to Designing Effective Product Experiments
Created by Rosenfeld Media LLC, Erin Weigel
Discover how to design product experiences that drive real results. Learn to connect user experience with business goals, use research to inform your ideas, and build a process that turns insights into measurable impact.
Rosenfeld Media LLC | Sep 2025 | 304 min
What You Will Learn
You'll move step by step through a repeatable framework that starts with understanding user behavior and ends with scaling successful solutions. Along the way, you'll practice turning research into actionable ideas, testing those ideas, and using real data to refine your approach. The focus is always on making design choices that are both user-centered and business-driven.
Key Features
- Build a structured workflow to move from insights to tested solutions
- Develop hypotheses and prioritize ideas based on user and business value
- Run experiments and analyze data to guide design decisions with confidence
Target Audience
If you're a UX professional, product designer, researcher, or strategist who wants to create more impact with your work, this is for you. You should be comfortable with basic research or testing, but you don't need prior experience with conversion-focused design. Your goal is to align teams, validate assumptions, and show the value of your design decisions.
