Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success
Turn organizational change into an offering people trust, adopt, and help scale
Created by Phil Gilbert
Explore a practical blueprint for leading large-scale organizational change that people actually want to adopt. Through real-world stories and actionable strategies, you'll learn how to build trust, design effective programs, and guide teams through every stage of transformation.
Wiley | 224 min
What You Will Learn
You'll follow the journey of a major enterprise transformation, uncovering how branding, leadership, project selection, and communication shaped real adoption. Each section breaks down key decisions and strategies, giving you a field-tested playbook for designing change that earns participation and scales with integrity.
Key Features
- Learn to frame change as a trusted offering people want to use, not just an obligation
- Master authentic communication and early wins to build belief and drive adoption
- Design experiences that help teams discover, try, and scale new ways of working
Target Audience
This course is ideal for change leaders, transformation officers, executives, program managers, and anyone responsible for driving organizational change. If you have some experience with change initiatives and want to move beyond mandates to approaches that truly engage people, you'll find practical guidance and inspiration here.
