Scaling Innovation: How Smart Companies Architect Profitable Growth
Scale beyond product-market fit through pricing, packaging, value, retention, and growth
EHCreated by Madhavan Ramanujam, Eddie Hartman
Discover how to move beyond product-market fit and build a business that grows profitably. Explore proven strategies for pricing, packaging, value messaging, and customer retention. Learn how leading companies scale by balancing acquisition and monetization for long-term success.
Wiley | 352 min
What You Will Learn
You will work through nine core strategies, each supported by practical frameworks and real-world company examples. By connecting each decision to customer behavior and enterprise value, you'll learn how to design pricing, packaging, and retention systems that scale. The focus is on building repeatable processes that drive both adoption and profitability.
Key Features
- Master nine actionable strategies for pricing, packaging, and retention
- Analyze real company cases to see how growth systems are built and scaled
- Develop a mindset that balances customer reach with sustainable revenue
Target Audience
This course is ideal for founders, executives, and product or sales leaders who already have a solid product and want to drive profitable growth. If you're responsible for pricing, monetization, or customer retention-and want to turn product-market fit into lasting business success-these strategies are for you.
