Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals
Combine data, narrative, and visuals to communicate insights that inspire action
Created by Brent Dykes
Learn how to turn raw data into stories that inspire action and drive change. Explore the psychology behind how people interpret facts, and discover practical ways to combine narrative and visuals for maximum impact. Gain the skills to communicate insights that truly resonate with your audience.
Wiley | 336 min
What You Will Learn
You will start by exploring how audiences process facts and stories, then learn to identify actionable insights and shape them into compelling narratives. Through step-by-step storyboarding and visual design principles, you will refine your message to ensure clarity, focus, and credibility at every stage.
Key Features
- Shape analytical findings into clear, persuasive narratives that drive decisions
- Apply visual principles to highlight key insights and build audience trust
- Use storyboarding to organize and present data in a memorable, actionable way
Target Audience
This course is ideal for analysts, marketers, consultants, managers, and anyone who presents data or communicates findings. If you want to make your insights more memorable and persuasive-without needing advanced design or statistics skills-this is designed for you.
