Cover image for Sales and Selling with Emotional Intelligence

Sales and Selling with Emotional Intelligence

Build trust, handle objections, and sell with emotional intelligence

RH

Created by Robin Hills

Discover how emotional intelligence can transform your sales conversations and help you connect with customers on a deeper level. Learn to build trust, handle objections, and adapt your approach for more meaningful and successful interactions.

Packt | Jul 2026 | 147 min

What You Will Learn

You'll start by exploring your own sales mindset and natural preferences, then move into practical strategies for understanding customer emotions and needs. Each section introduces real-world scenarios and actionable techniques for listening, questioning, and responding effectively. By practicing these skills, you'll develop a flexible approach that fits a variety of customer situations.

Key Features

  • Build trust and rapport by understanding emotional drivers in sales conversations
  • Handle objections and close deals with greater confidence and empathy
  • Adapt your selling style to match different customer personalities and needs

Target Audience

Ideal for new sales professionals, customer-facing team members, or anyone looking to improve their sales conversations. No previous sales experience is needed. If you want to build stronger relationships, communicate with empathy, and sell with greater confidence, you'll find practical value here.

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