How to Sell to the CIO and CISO
An insider's guide to building trust and gaining executive buy-in
Created by David J. Gee
Learn how to connect with CIOs and CISOs by understanding their real priorities and decision-making process. Discover what sets trusted vendors apart and how to empower internal champions to move deals forward. Gain practical insights that help you shift from pitching features to delivering real business outcomes.
Packt | Jul 2026 | 548 min
What You Will Learn
You will explore real-world scenarios and insider perspectives from both the buyer and seller sides. Each section breaks down the sales journey, offering actionable frameworks and practical examples. By focusing on executive priorities and internal dynamics, you'll learn how to tailor your approach and build lasting credibility.
Key Features
- Learn how CIOs and CISOs evaluate vendors and what drives their decisions
- Develop skills to build and support internal champions who influence outcomes
- Master strategies to become a trusted advisor to executive buyers
Target Audience
Ideal for account executives, sales leaders, and internal champions in technology sales who want to close deals with CIOs and CISOs. If you have some experience selling to enterprises but struggle to connect with the C-suite or want to influence strategic decisions, you'll find practical guidance and proven strategies here.
