Make It Snow: From Zero to Billions
How Snowflake Scaled its Go-to-Market Organization
Created by Wiley and Sons, Chris Degnan, Denise Persson
Explore how to build sales, marketing, and culture systems that support rapid growth from startup beginnings to a global enterprise. Discover proven strategies for aligning teams, scaling operations, and maintaining a strong company culture as you expand.
Wiley | Apr 2026 | 240 min
What You Will Learn
You will work through real-world scenarios and operator-led guidance to understand how foundational choices impact long-term growth. By following actionable frameworks and examples, you will see how to sequence decisions, align teams, and use data to drive predictable results at every stage.
Key Features
- Learn to design sales strategies that evolve with your company's growth
- Master techniques for aligning sales, marketing, and leadership teams
- Gain practical insights for scaling culture and operations globally
Target Audience
Perfect for startup founders, CEOs, CROs, CMOs, and senior leaders focused on revenue growth. If you have a basic understanding of sales or marketing and experience in startup or growth-stage environments, you will find clear strategies to help scale your organization effectively.
